MEL C❋YNE
IS A DESIGNER
+ ART DIRECT❋R
BASED IN BK
Agency: Fallon NY
Branding, logo, art direction
COMING SOON.
Logo, palette and brand direction for “Team Barbie” a new major vertical under Barbie’s brand which celebrates women in sports.
Agency: Adam&EverTBWA
Branding, illustration, art direction
A fresh new look for a beloved chocolate brand. Patterns and shapes were directly inspired by the domed curves of the chocolate’s squares. Updated colors and typography feel friendlier, bolder, and more eye catching to a younger audience. Custom illustrations paired with product photography bring the flavor cues to life, making every bite look as good as it tastes.
Agency: Fallon NY
Branding, OOH/print, social, art direction
Welcome to the refreshed, vibrant world of HomeGoods! The brand refresh brings an entirely new look, starting with a fresh secondary color palette that puts HomeGoods red front and center. It also includes an iconic new brand shape inspired by the roofline from the previous logo, paired with typography that echoes that angular shape and adds personality. Rounding it all out is a new photographic style that feels elevated, editorial, and inspiring.
Agency: Adam&EverTBWA
OOH/print, social
Maybelline NY hyped their new Teddy Lip Tint line with a 5-day NYC scavenger hunt hosted by a mystery celebrity Teddy (JoJo Siwa), who fed clues to influencers to share on IG and TikTok. Nearby billboards got sneakily "hijacked" with Teddy shaped hint posters as players got closer to the hidden products.
Agency: Adam&EverTBWA
Branding
A pattern-based design system that breaks down the newly minted Kroger “fresh cart” into cropped in pieces. Playful and modular, the design flexes across packaging, social, out of home and other Kroger assets.
Agency: BBDO NY
OOH/print, social, website
A mixed media 360 campaign which celebrates the rich legacy of Black women by recognizing their multifaceted roles as markers, nurterers, artisans, leaders and entrepreneur. The campaign lead back to Shea’s small business foundation which awards grants to Black female owned businesses.
Just for funsies
Mix of commisioned work, custom type and just for fun doodles!
Information
Mel has a passion for the creative process, and is particularly interested in work which helps facilitate social change.
Design Director
Fallon, NY
9.25 - pressent
Associate Design Director
adam&eveTBWA, NY
9.24 - 9.25
Senior Designer
2.22 - 9.24
Senior Designer
BBDO, NY
5.21 - 2.22
Designer
2.19 - 5.21
Designer
G&S Comms, NY
1.18 - 2.19
SELECT CLIENTS
Maybelline, Neutrogena, Disney, HomeGoods, Barbie, Kroger, Fenty, JetBlue, M&Ms, Snickers, AT&T, Shea Moisture, Color of Change, Playstation, Pure Leaf, Blue Moon, LionsGate, Gift of Life, Listerine, Nathan's, Botox, ShopRunner, Motto, Rowan, etc.
Cannes Festival of Creativity
2026 Shortlist, CBT Product
2026 Shortlist, Innovation Product
2026 Shortlist, Innovation Societal
2026 Shortlist, Direct Lion
2021 Gold, Mobile (AR)
2021 Gold, Brand Activation
2021 Bronze, Activation
The Clios
2026 Silver, Public Service
2026 Bronze, Design
2026 Bronze, CBT Services
2026 Bronze, CBT Products
2026 Bronze, Creative Commerce
2026 Bronze, Direct
2021 Shortlist, Film Craft Animation
2021 Silver, Digital/Mobile Craft
2021 Silver, PR
2021 Silver, Creative Effectiveness
2021 Bronze, Brand Experience
The One Show
2026 Merit Award
2021 Silver, Digital/AR
D&AD Awards
2021 Graphite, Innovative AR
2021 Shortlist, Animation
2021 Shortlist, Mixed Media
London International Awards
2026 Silver, Packaging Limited
2026 Bronze, Package Design
ADC Awards
2021 Gold, Design
2021 Gold, Digital
2021 Silver, AR / VR / MR
Cresta Awards
2021 Grand Prix, Best Use of IG
2021 Gold, Innovative Use of Social
2021 Bronze, Film Craft Animation